When you purchase a takeaway coffee, you might not remember the exact conversation you had at the counter but you probably remember the cup in your hand as you walked down the street. That’s the power of custom branded packaging, it can turn an everyday takeaway into another little moment for your brand.
Whether you’re an independent café, a street food vendor or a growing hospitality business, your packaging has more potential than simply keeping food and drinks contained. It can get your name out there, spark recognition and provide customers with something worth remembering.
How Custom Branded Packaging Makes A Difference
Your customer’s journey doesn’t end when their food leaves the counter. In fact, that’s often when your packaging gets its biggest audience.
A customer picks up their morning coffee on the way to work. Your logo is travelling with them on the train. Or perhaps someone has ordered a pizza for a Friday night in and your branded box is sitting in the middle of the table whilst everyone digs in. Even better, your beautifully designed food carton makes an appearance in someone’s Instagram Story.
These are all opportunities to be seen without your customer having to do anything differently.
Custom branded packaging also helps create consistency. When the colours, logo and personality customers recognise from your signage, website or social media appear on their packaging as well, your business feels more established and memorable.
Custom Branded Packaging That Feels Like You
There’s no such thing as a one-size-fits-all brand, so why should your packaging look like everyone else’s?
At Purple Planet Packaging, we offer a wide range of products that can be custom printed, from double wall hot cups and food cartons to pizza boxes, napkins and paper carriers. That means you can choose packaging that works for what you actually serve, whilst making sure it looks unmistakably yours.
It doesn’t stop at simply adding a logo. With Pantone and CMYK colour options, you can bring your brand palette into the details and create custom branded packaging that feels calculated from the first glance to the final bite.
For businesses with a particularly creative idea in mind, there are options for special finishes, too. Embossing, foil stamps and even tear-off tabs can add something extra – perhaps turning a cup into a promotional voucher or giving your packaging a little more personality.
From Your Artwork To The Finished Product
We know that ordering printed packaging can sound like one more thing to figure out when you’re already juggling suppliers, staff, customers and the one million little jobs that come with running a food business.
That’s why we’ve kept the process straightforward.
First, choose the products you’d like to customise. Then, you’ll receive a quotation based on your requirements before placing your order. From there, simply upload your artwork or logo and the team will send over a digital proof for you to review before production begins.
No guessing what the finished product will look like. Just a chance to check those colours, logos and details before giving it the green light.
Packaging With Your Brand’s Bigger Picture In Mind
Good packaging should do its job but it can also do so much more. It can make a new customer curious, remind an existing customer where their favourite meal came from and give your team another way to show off what makes your business different.
Custom branded packaging is also an opportunity to make more thought-out choices about the materials you put in your customers’ hands. That’s why we offer environmentally conscious packaging made using a range of renewable and recycled materials, with water or vegetable-based inks used across our custom print solutions.
We also offer custom printed stickers, giving you another simple way to carry your branding across packaging, bags, boxes and more.
Custom branded packaging might be a small part of the customer experience but it can leave a surprisingly big impression. Helping your business to stay memorable, recognisable and unmistakably you, its impact can last long after the food or drink has been enjoyed.
